Video Watermarking using YCbCr and RLE

Nowadays, digital data is easily tampered. Therefore the need of digital data protection has been increased with the advancement in the technology. Watermarking is a technique used to protect the digital data. Embedding watermark in a video is what called as video watermarking. Digital video watermarking is a technique by using which user can get the copyright of its product which prevents the data from tampering. Many techniques are available for video watermarking like Discrete Wavelet Transform, DCT etc. All these technique have some pros and cons. DWT has higher complexity and computation time is also high. DWT fails to represent the image effectively. The proposed technique uses the combination of two techniques RLE and YCbCr which is better than DWT. It proves its efficiency after simulating in MATLAB as compare to other techniques.